IV Interactive is looking for an experienced Associate Director, Paid Media to join our growing team. In this role, you will lead paid media strategy  for a nationwide client-base, while managing a high performing team. 

Our ideal team member is highly organized with the ability to think strategically, strong analytical abilities and a talent for creative problem-solving. You will collaborate on the creation, execution, and optimization of ongoing search, social, and other paid digital marketing campaigns.

IV Interactive is a high-performing creative agency focused on creative excellence, digital marketing, technology implementation and strategic consulting. Using this multidisciplinary approach, we provide results-driven, award-winning solutions to healthcare companies (and more) throughout the world.

We offer excellent compensation and benefits, including health, dental, vision and retirement. Remote work is available for this role. We look forward to hearing from you!

What you’ll do:

• Develop campaign strategies, including budget, targeting, and creative recommendations
• Design processes and dashboards to relay complex data sets and effectively communicate performance to internal and client stakeholders
• Execute and manage multiple campaigns, including implementation of best practice guidelines, ongoing testing and performance optimization and budget management to meet campaign goals
• Pace and optimize campaign spend against daily/monthly budgets and targets
• Perform competitive analysis and research to identify high-value opportunities
• Assist team members, troubleshoot and adjust campaigns to improve performance
• Collaborate with design, account, and technology teams

Our requirements for the role:

• The position requires a degree in marketing, advertising, communications or equivalent experience in a related field and 5+ years of experience.
• 2+ years of supervisory experience
• Experience managing paid search campaigns (Adwords, Bing)
• Experience managing paid social campaigns (Facebook, Instagram, LinkedIn, etc.)
• Experience with analytics & testing tools (Google Analytics)
• Experience with Supermetrics and other marketing automation tools
• Spreadsheet wizard, preferably with Google Sheets
• Strong understanding of digital marketing fundamentals and methodologies
• Ability to create reports relaying complex data sets for clients

Bonus points:

• Experience in the healthcare / medical vertical
• Within travel distance of our Jersey City office, possible in-person meetings 1-4x yearly

Benefits:

• Collegial, energetic work environment at a fast-growing company
• Generous 401k plan
• Medical, Dental & Vision coverage
• Office amenities if located near Jersey City, NJ
• Paid Time Off - Including PTO “Credit” for volunteer work

IV Interactive is committed to cultivating a culture of inclusion, respect and connectedness. We’re able to grow and learn better together with a diverse team of employees. All employees, regardless of their gender, race, ethnicity, national origin, veteran status, age, sexual orientation, education or disability should feel valued, respected and heard. We’re committed to maintaining an inclusive environment with equitable treatment for all.